According to an article from the New York Times, Bloggers Crash Fashion's Front Row, young bloggers dominated 2009's catwalks by scoring front-row seats to the shows of some of the world's most elite designers. An even bigger blow? They were seated next industry experts (read: Anna Wintour).
In a country where the mainstream media have been slow to accept blogging, it is interesting that fashion designers and public relations agencies have been so quick to scoop up bloggers as some of the most influential writers and reporters of the 21st century. In the Times article, Kelly Cutrone, one of the industry's top publicists, best sums up the shift in power:
“Do I think, as a publicist, that I now have to have my eye on some kid who’s writing a blog in Oklahoma as much as I do on an editor from Vogue? Absolutely. Because once they write something on the Internet, it’s never coming down. And it’s the first thing a designer is going to see.”
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